In a joint statement issued today, Izwi Multimedia Group and Adele Lucas Promotions announced that Izwi has acquired a 51% shareholding in the Soweto Festival Expo for an undisclosed sum.
Adele Lucas Promotions (ALP), founded in 1979 by industry pioneer Adele Lucas, has recorded a Level 1 BBBEE rating for the second consecutive year, placing it among the few event management and promotions companies in South Africa to have achieved the highest possible rating.
Adele Lucas Promotions is proud to announce it received two awards at the annual Exsa Awards Banquet on 3 November 2011.
The Soweto Festival Expo, Soweto’s largest annual social event that was organised by Adele Lucas Promotions, is testament to how Soweto is fast becoming one of South Africa’s leading destination brands.
This Heritage Weekend, Adele Lucas Promotions pulled out all the stops at the Soweto Festival Expo. And the visitor numbers say it all – more than 30 000 people packed out the venue from
Friday to Sunday.
Now in its seventh year, the festival was held at the recently renovated Joburg Expo Centre at Nasrec, and saw a 66% increase in visitor numbers compared to last year. "We are thrilled that our decision to move to Nasrec has been vindicated by the enthusiastic response we received from sponsors, exhibitors, the media and the visiting public," says Toby Chance, managing director of Adele Lucas Promotions.
This occasion marks a milestone in the evolution of Soweto’s largest annual event, the Soweto Festival Expo. Now in its seventh year, for the first time the Festival Expo has moved from its traditional home in the township to this magnificent purpose built and newly renovated venue, Joburg Expo Centre.
Soweto Festival Expo organiser, Adele Lucas Promotions, has announced that White Star maize meal will be one of the sponsors of the three-day festival and part sponsor of the Miss Teen Soweto pageant.
White Star has put its weight behind Miss Teen Soweto pageant in the form of sponsorship of production of the pageant. Miss Teen Soweto 2011 and her runners up will receive their cash prizes, flowers, and tiaras, while Miss Personality will walk away with a new cellphone. Other finalists will receive hampers, all thanks to White Star. For those who can’t make it to the show, White Star has made it possible for production team of Soweto TV to record the show and broadcast it on 1 Oct.
This year’s Soweto Festival Expo will showcase stunning artworks from both mainstream and township settings, giving art lovers visiting the festival’s Art Pavilion a glimpse into how these two worlds can complement and differ from one another.
Traditionally, township artworks are often fraught with bright colours and inspired by events which take place in township environments on a daily basis. Mainstream art on the other hand, is far more contemporary with varying themes.