Double-header Exsa Awards for Adele Lucas Promotions

Exsa, the Exhibitions and Events Association of South Africa, is the official industry body representing event venues, organisers, exhibition designers, stand builders, service companies and associate organisations. Exsa has operated since 1980, one year after Adele Lucas founded Adele Lucas Promotions.

 

At the banquet, Adele Lucas was inducted (posthumously) into the Exsa Hall of Fame, while the Soweto Festival Expo received a Certificate of Excellence in the Most Memorable Event 2011 category.

 

“We are extremely pleased to have received this recognition from our industry peers,” commented Toby Chance, Managing Director of Adele Lucas Promotions. “Adele was an icon in the events and exhibitions industry for over 40 years and set new standards for creativity and innovation. She created the forerunner to the Soweto Festival Expo in the 1980s, the Soweto Homemakers Expo, which was the first event of its kind to be staged in a black township. Adele Lucas Promotions revived it in a modern guise in 2005 and now, seven years later, the Soweto Festival Expo has come of age.”

 

The Soweto Festival Expo ran from 23 to 25 September 2011 at the Joburg Expo Centre, Nasrec. Attracting over 30 000 people and a record number of exhibitors, the event was widely applauded for the diversity of activities on offer, as well as its commitment to supporting small business and the arts and entertainment sector, and its youth development programme.

 

“I am confident the Soweto Festival Expo will go from strength to strength and we look forward to attracting an even bigger following from exhibitors, sponsors, media and the visiting public next year,” added Chance.