Adele Lucas Promotions
Adele Lucas Promotions (ALP) is one of the longest established PR and event management companies in South Africa. Founder Adele Lucas was the doyenne of the industry, having started out as a sports promoter and then joining Sol Kerzner on the Southern Sun management board. After opening and promoting 22 hotels worldwide Adele founded Adele Lucas Promotions in 1979 and remained as MD until her sudden death in June 2010. Toby Chance was then appointed as her replacement.
Adele’s legacy of experience and extensive contacts in every communication sector both in South Africa and abroad is now leveraged in ensuring media coverage for clients through a highly respected and professional team.
The ALP core management brings with it expertise in PR, event management, publishing, advertising, hi-tech, arts and culture, media, e-commerce, marketing, training, communications and promotions. No project is beyond its scope to conceive, produce and deliver. Under its management, dedicated project teams are assembled and assigned to the full lifecycle of a project.
Members of the team are selected according to relevant experience and applicable expertise. ALP has a long history of creating and staging groundbreaking events, most of which have a strong arts and culture theme.
ALP is constantly scanning the cultural scene to find the hottest talent, trends and themes, which are then brought to bear on the projects they manage.
ALP is a Level 1 BBBE contributor. Download their scorecard here.
Download the Adele Lucas Promotions Corporate Profile – May 2011