Exhibitors

Exhibition and branding opportunities

The Soweto Festival Expo is the principal event in Soweto that draws together business, SMMEs, youth, community organisations, consumers and all the people of Soweto on an annual basis to celebrate Soweto’s richness and diversity. It’s an event not to be missed by organisations wishing to connect directly with the burgeoning Soweto market.

The Soweto Festival Expo’s mission is to contribute to the long-term development of greater Soweto’s economy and community. Soweto residents’ annual retail spending power tops R5-billion but only a quarter of this finds its way back into the hands of Sowetans. The festival therefore provides a vehicle for businesses in Soweto, South Africa’s largest township, to reclaim their rightful share of this spending by placing local enterprises and SMMEs alongside some of the country’s leading brands. The festival will create a sense of pride in Soweto, in the eyes of all South Africans, and help establish Soweto as a global brand. It will also provide a platform for the promotion of government departments, community organisations and NGOs.

Improved exhibitor environment and facilities

Exhibitors will be given every opportunity to brand and market themselves at the exhibition, which will feature large and small organisations. The overall environment in which the exhibition takes place is going to be vastly improved compared to previous years. We will be installing air-conditioning and paying more attention to the overall look of the exhibition, raising the bar on quality for exhibitors and visitors alike.

Over 7 000 square metres of exhibition stands are available, offering the consumer and trade visitor an unrivalled range of goods and services to satisfy every need.

  • Furniture, home and kitchen appliances
  • Travel & tourism
  • Shoprite chef’s arena
  • Health, beauty & fashion
  • DIY and home decor
  • City of Joburg and government
  • Hi-tech, office and small business supplies
  • Motor World
  • Sports & recreational goods
  • Arts, crafts & heritage
  • Community projects & NGOs
  • Property, finance & business services

Please address any questions to Tom McCafferty on 011 646 5630 or sales@adelelucas.co.za

Please download exhibitor application forms and other documents below