Soweto Festival 2010
My Soweto Festival Expo
23 September 12pm – 8pm
24 September 10am – 8pm
25 September 10am – 8pm
26 September 12pm – 8pm
University of Johannesburg, Soweto Campus
The Soweto Festival Expo is back with a bang this year. Chilla nathi and be entertained by e.tv’s Craz-e YouthZone, Willard’s KidsZone, Amstel Beer Garden and our famous boma.
Check out our SMMEs and exhibitors doing their thing from Thursday to Sunday. Our exhibitions will cover everything from travel and tourism, health and beauty, fashion, arts and crafts to education, government services, property, finance and business.
Adults – R30
Children – R10
VIP hospitality – R200
The 2010 Festival Programme
This year’s festival features a huge array of entertainment and family activities. Soweto Festival Fast Facts
The YouthZone
The YouthZone is an evolution of the Careers Village which played a vital role in the first three Soweto festivals. In 2008 and 2009, we adapted the Careers Village concept and developed what is now known as the YouthZone. The idea is to create a core activity area with a focus on “edutainment” to attract visitors to the exhibition. The YouthZone will form a sector within the Soweto Festival Expo aimed at young people aged between 15 and 25, appealing to their specific interest areas. The YouthZone is located close to the entrance to the Soweto Festival Expo, in the main sports hall of the UJ Campus.
Objective
The YouthZone’s main objective is to address the many challenges that the youth face daily and offer them guidance on careers, life skills, sports and recreation, HIV/Aids awareness, drugs and alcohol abuse etc., all in a language and medium to which they can relate. In addition to addressing issues, the YouthZone will include exhibits of trendy fashion, high-tech elements, funky music etc. all contributing to making the five-day programme fun, informative and educational, while still presenting relevant and vital information in an interactive format.
High-energy activity area
A daily programme of communication through music, dance, art, drama, storytelling will entertain visitors and form part of the creative and interactive hub of the YouthZone.
Exhibition
The YouthZone exhibition is open to educational institutions and companies selling high-visibility brands targeting the youth. The exhibition will address areas of particular interest to youth such as:
- Bursaries, interviews and preparing a CV
-
Health and lifestyle
- Exercise
- Eating right
- HIV/Aids
- STDs
- Unplanned pregnancies
-
Starting your own business
- Funding
- Business plans
- Writing proposals
- Fashion and clothing
- Hi-tech
- Music
Exhibition opportunities – contact details
Contact Tom McCafferty at Adele Lucas Promotions for more information on how to reserve your space at the YouthZone.
Tel: +27 (0)11 646 5630
Email: sales@adelelucas.co.za
Website: www.sowetofestival.co.za
The SMME programme
As in the past, one of the major aims of the Soweto Festival Expo is to get SMMEs to participate in the exhibition. Empowerment and development of small businesses is one of the cornerstones of employment creation and economic growth in South Africa, and the festival is making a significant contribution to this national imperative.
Over the four years of the festival, upwards of 300 small businesses have been given an opportunity to exhibit and sell their products and services, some of them coming away with over R1-million worth of new business.
This year, the W&RSETA will sponsor 200 SMMEs. The festival gives small, micro and medium enterprises the opportunity to showcase and sell their goods, while revealing their talent to the public and to other businesses from Soweto and beyond.
Some of the SMMEs will be crafters, who will be given two square metre stands in the outdoor space, some others will be given four square metre stands inside the main marquee while a few of the others will be given nine square metre stands inside the marquee.
The University of Johannesburg Centre for Small Business Development will provide training to all participating SMMEs, to help equip them with skills in business management, marketing, sales and merchandising, so as to prepare them for the expo.
All the SMMEs will be supplied with furniture for their stands and personalised business cards that will allow them to expand their businesses beyond the festival. They will also be advised on the decor and layout of their exhibition stands to ensure they make the most of this marketing opportunity.
